Perlas ng Silangan Basketball League (PSBL) on TNC

Perlas ng Silangan Basketball League launches this Independence Day, June 12th

Press Release | Perlas ng Silangan Basketball League launches this Independence Day, June 12th

At the historic Manila Grand Opera Hotel in Manila, Perlas ng Silangan Basketball League or PSBL set to be launched. PSBL is a national developmental league that seeks to farm young sports talents at the grassroots level and provide them with holistic sports and self-development programs to support young people in various regions of the country.

In the backdrop of poverty, lack of education, substance abuse, mental health issues, vice, crime and unemployment among the youth (source: “‌”) “‌”) PSBL emerges as a national development league addressing primarily sports development among young people as early as 8 years old to age 22.

The league was founded by the Perlas ng Silangan Sports Ventures, Inc. (PSSVI) together with like-minded sports enthusiasts and local businesses, the project intends to have regional teams under 11, under 13, under 15, under 17 and under 21 play against each other. Regional champions emerging from participating regions will then play against each other where national winners will become champions in Season 1, slated to begin in July until December of this year.

Some public, private and civil society organizations (CSOs) have showed support for PSBL thru its programs for grassroots teams.

Teams coming from CAR, Region 3, NCR, Region 5, Region 7, Region 10 and Davao Region have already signed up. LGUs are already joining PSBL, together with ball clubs and school-based teams across the country.

PSBL team is led by its Chief Executive Officer, Christian Ensomo, fitness expert and sports enthusiast, Rudy Aquino, Chief Marketing Officer, international sports artist and owner of Pilipinas Dream Team, Nato Agbayani, Chief Operations Officer, veteran public relations and marketing professional, communicator, and serial advocate, and finally, PSBL’s Commissioner, Rodney “the Slasher” Santos, outstanding coach and athlete.

PSBL differentiates itself by adopting a three-pronged strategy to support youth sports development. It intends to conduct basketball games initially for the first season, but at the same time create critical partnerships with local micro-small and medium industries (MSMEs) and hence, support local tourism. PSBL believes that over the long-run, sports through the support of community stakeholders will create a more effective catalyst for sustainable youth development. It has also partnered with professional people development organizations to provide affirmative values and self-development training as an integral part of PSBL.

As of this writing, key partners include:
Katinko (official sports spray), Gold’s Gym (official fitness partner)
The New Channel or TNC (official livestream partner) thru our sports show ShotsFired
Peek Up (official ride-hailing app)
Pilipinas Dream Team (official endorsers)
DigiTribe (official technology partner)
Isang Bansa Pilipinas or IBP (official community partner)
West Philippine Sea – ABKD (official community partner), VoiceBox Training University (official people development provider)
Clifford Espinosa Arts (official trophy designer)
Lorae Institute (official skills training partner)
Health and Beauty Republic or HBR (official supplements provider)
Noblelife (official supplements provider)

More partners are signing-up to join the programs of PSBL which includes Ahon-Bayan, an in-house enterprise development program of PSBL for parents and family members of young players from the grassroots.

For PSBL Season 1, the organizers expect to have some 20 teams from the various regions joining the launch this coming 2024 July.

Initially, NCR and nearby regions will play and eventually, as the season progresses, teams from North Luzon, Visayas and Mindanao will see action in their localities, leading to the national championships.

PSBL continues to seek support from various LGUs, private sector sponsors and CSOs in the hope of gaining traction. In the future, graduates of the league would be encouraged to join more established basketball conferences with the hope of truly supporting sustainable sports in the country, initially with basketball, in the future via 3×3 games, volleyball, Arnis and other sports will be introduced as PSBL’s sponsorship and partners base expands.

For more details contact:
Christian Ensomo
0915 740 0187

Or Nato Agbayani
0991 296 3121

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