Blazing new trails towards an a-MICE-zing futureBlazing new trails towards an a-MICE-zing future:
Words by: Danica Tria
Photo courtesy of: TNC friends Orly Ballesteros and GWWR 2021 Profiles, Mitch Ballesteros and Xiameer Valdeavilla
True to its theme, “MICEConverge: Blaze New Trails,” the country’s premier gathering of Meetings, Incentive Travel, Conventions and Exhibitions (MICE) professionals in the Philippines opened paths towards fresh business opportunities for domestic and international stakeholders with a 3-day hybrid conference staged in the “Crown Jewel of Mindanao” last March 1-3, at the SMX Convention Center Davao.
The Department of Tourism and Tourism Promotions Board partnered with distinguished global experts who provided the attendees an exclusive access to new information, trends, approaches, methods, and insights in line with the M.I.C.E., tourism, design and even the content creation industry during the plenary and breakout sessions.
Positive news and numbers were also cascaded as presenters discussed about the exciting collaborations and expansions among various organizations that are set this year filling the year with hope and positivity.
Throughout the conference, a jam-packed lineup of activities including the Kadayawan Adventure City Tour, Power Glam Workshop, MICE Marketplace, and the Philippine MICE Youth Challenge likewise showcased Davao City as a preferred MICE destination in the Philippines and in Asia.
The pandemic seemed to have forced us to re-skill and up-scale the way we do business, it was a difficult and challenging journey, but as more opportunities to reach different verticals through various channels were presented, one thing is evident, the process made us better!
The industry is indeed 100% back on track and we, at The New Channel, are very thrilled to be part of this milestone!
Ex-Link Chief Marketing Officer Mitch Ballesteros and Chief Marketing Officer Mitch Ballesteros joined by Xiameer Valdeavilla, one of the profiles of GWWR 2021.
Metro Manila represent! Ex-Link Chief Marketing Officer Mitch Ballesteros joined by President and Founder of TeamAsia Monette Iturralde-Hamlin.