There are no successful brands if there’s no happy consumers.
Kate Yu, Chief Marketing Officer of Jollibee Food Corporation, shares the joy of purposeful people first technology to satisfy consumers at the Digicon Revolution 2024, 15 October 2024. Some key points are the following that must have:
1. Conversation over conversation, in which JFC increased quantity and quality consumers feedback, centralized the feedback and interactions, and tech power insights.
2. Community Centric over Sales Centric.
3. Borderless engagement over limited reach.
4. Tailored experiences over one-size-fits all. As they look ahead, they want something new, exciting, and fresh.
📷 June De Guzman
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