Makati City, Philippines — Highlights of Day 1 at the National Summit on Fair and Progressive Advertising Self-Regulation
The advertising industry in the Philippines concluded a successful 2-day Patas na Patalastas: National Summit on Fair and Progressive Advertising Self-Regulation on 4-5 September 2024 held at the Makati Diamond Residences.
The event marks the beginning of a three-year celebration commemorating the industry’s 50th anniversary of self-regulation. Organized by the Ad Standards Council (ASC), a coalition of seven industry associations, such as: Association of Accredited Advertising Agencies of the Philippines (4As PH), Digital Marketing Association of the Philippines (DMAP), Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Media Specialists Association of the Philippines (MSAP), Philippine Association of National Advertisers (PANA), United Print Media Group (UPMG), and Out of Home Advertising Agencies of the Philippines (OHAAP) –the summit brought together stakeholders from various sectors to discuss the importance of self-regulation in ensuring fair and responsible advertising practices.
Take a look at these photos which highlight Day 1 of the summit marking the insightful discussions, engaging panel sessions, and networking opportunities. (Editor’s Note: TNC friends aka Ad industry friends –share these photos or tag a friend, if you see them on the photos –because it’s been a while… Who knows when the next get-together will be?)
Key topics covered during the summit included the impact of fair and responsible marketing communications on businesses, and government partnerships with the private sector all centered on best practices but steady focus on regulating once self or brand or agency while practicing responsible advertising with the protection of the consumers as top priority.
As the availability of digital advances and the country continues to evolve, the advertising industry remains dedicated to adapting its self-regulatory practices to meet the changing needs of consumers and businesses alike.
Catch Day 2 Event Highlights in another post.
📸 Noel Gideon Co
For other NEW stories, search #TNCnow or read thru, https://thenewchannel.com/highlights/
To know more about TNC and how we can create #DigitalForGood online content, visit https://www.TheNewChannel.com or email partnerships@thenewhchannel.com
#onTNC #TNCNow #AdvertisingIndustry #PatasNaPatalastas #NationalSummitOnFairAndProgressiveAdvertising #AdStandardCouncil #ASC #KBP #4AsPH #DMAP #MSAP #PANA #UPMG #OHAAP #FYP #ForYouPage #TheNewChannel #WatchTNCNow #AllThingsNEW
