Press Release | Insightspedia Launches ‘Pinasurvey,’ a Psychographic Segmentation of Filipino Voters to Uncover Drivers of Their Voting Decisions
Insightspedia, the biggest and most trusted online research panel provider in the Philippines, invites you to the launch of its newest and most extensive study yet – Pinasurvey.
Unlike traditional voter surveys, Pinasurvey goes beyond just demographics to describe and segment voters, including attributes such as personal values, beliefs, and influences. This allows for a deeper understanding of voter motivations and behaviors, making it a more powerful tool for campaign strategy development. It aims to offer political parties, candidates, and policymakers actionable insights into effectively engaging with different segments of the electorate.
“Pinasurvey shifts the focus of election surveys to the voters, from the candidates of the more conventional rankings. We use advanced psychographic profiling on top of the usual demographic data to create a more robust and actionable voter segmentation model. Of course, it’s important to have a consistent message in a campaign, but knowing how to engage differently with different groups of people is what will spell the difference,” said Rolland Ramirez, President of Insightspedia, Inc.
The study also delves into the media consumption habits of each segment, for more efficient and effective communications strategizing. It provides an analysis of how various factors interact with the identified voter segments to shape overall electoral outcomes.
Pinasurvey is the result of over 2 years of exhaustive research, including a comprehensive literature review and the building of the largest and most nationally representative voter panel in the country. Leveraging technology and Insightspedia’s extensive experience in election-related surveys, Pinasurvey aims to revolutionize the way voter insights are gathered and utilized in the Philippines, providing a more comprehensive and actionable understanding of the electorate.
For more information about Pinasurvey and Insightspedia, please visit http://www.insightspedia.com
