Lamoiyan Corporation is expanding. Currently, at the heart of its base along the highway in Parañaque, this brick-and-mortar development is visual proof of market growth. Flexing muscle, Lamoiyan enters 2025 bigger and with more brands awaiting market roll out.
Lamoiyan is in the good hands of Joel Conrad Pedro, its new CEO. The warehouse expansion addresses the demands of progress while emphasizing the need for sustainability.
Says Joel, “The past couple of years after the pandemic has shown a big surge in terms of market demand for products with value for value for money that our trademark household brands deliver coupled with robust retail alliances and government partnerships has seen Lamoiyan growing in both categories and business channels. While erecting physical storage may be the ultimate proof of business growth, Lamoiyan’s expansion includes forays into new channels like data-based new product development based on consumer need.”
Hard at work with hardhats on. The Lamoiyan team (L-R) at the helm: Bing Tecson-Cavestany, COO; Joel C. Pedro, CEO & President; Michael C. Bayungan, SAVP Plant Operations; Archie G. Romero, Head of Manufacturing
Four decades in the market sees Lamoiyan competing on level field with global giants. Exporting to SEA, APAC and MENA, local business and global reach provide good reason to expand its warehouse and increase in inventory.
Joel is quick to clarify that, “The Philippines is still primarily the market, so we are looking at gaps for what type of products we should enter. The new channels we’re getting into are cosmetic lines but still focusing on quality and good value for money.”
Lamoiyan is expanding towards adding value driven quality products that will be relevant for the newer channels and environment where we’re playing. The real essence of the warehouse expansion is addressing the results of doing good business that is the need for inventory storage
– Joel Conrad Pedro
Already, the company awaiting the arrival of new machines for manufacturing new product categories. Technology and innovation are part and parcel of business strategy in the age of digital, and Lamoiyan prides itself in understanding the impact of digital supply chain models on the business.
Leveraging on the growing potential of online platforms and eCommerce, Lamoiyan aims to logistically serve client on-ground or online, big retail or sari-sari stores still mainly through its distributor network. The warehouse functions as homecourt to properly store the new product lines and house the new process with the new equipment.
Joel explains, “The other part of having a bigger facility is to be able to logistically serve all the clients that includes online platforms. The warehouse is catered towards being able to add a future line, and a development for putting in new machines for us to manufacture other categories that might be useful for that next expansion.”
Lamoiyan’s warehouse expansion is in the natural progression of business. Currently the warehouse is nearing full capacity. While the expansion is primarily to address current demand, forecast of new product lines—cosmetics, perhaps?—the warehouse will be more than prepared for lush returns.
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