The New Channel (TNC), a trailblazing digital platform known for timely, thought-provoking, and advocacy-driven content, announces bold plans for 2025, focusing on cultural promotion, international collaboration, and innovative projects that promote positive change.
Charting a Transformative 2025
TNC is set to elevate its role as a key player in alternative media through these groundbreaking initiatives:
- Showcasing Filipino Culture and Talent
TNC will continue to expand its lineup of online content in video and written formats promoting Filipino culture, ingenuity, and Filipino talent. By collaborating with thought leaders, key opinion leaders, and responsible content creators locally and abroad, TNC aims to harness the power of digital media to spotlight the Philippines as a global hub of creativity, excellence, and innovation (or the newness of things).
- Evolving Advocacy Projects
Flagship programs such as Global Women Who RULE, Me and My Outstanding Mother, and Like Father, Like Son will take on a new dimension in 2025. TNC intends to incorporate more face-to-face events with live audience participation while maintaining its robust live-streaming setup for maximum reach, both nationwide and globally.
- TNC combines Media with Music Marketing
TNC together with its partnership with PraXis Experiential will continue to run The Karaoke World Championship (KWC) franchise for the Philippines. This new year and the years to come promise a wave of acquiring new and raw talents from the country and will be exposed to the possibilities of not only competing on the global stage but also an international entertainment management contracts.
With Praxis as TNC’s partner, TNC will continue what it has started for music marketing. TNC is set to get involved in more music festival marketing, management, and productions in the country and abroad.
- Global Collaborations and Expanding Reach
Continuing its mission of leveraging and elevating international influence, TNC will strengthen partnerships with global events, conventions, and advocacy groups. Through these existing and new collaborations, TNC is committed to amplifying Filipino voices and creating content that resonates across borders, solidifying its place as a global alternative media leader.
An Important Note on Integrity and Excellence
In a recent significant legal victory, The New Channel (TNC) Media Corp. has successfully defended its trademark rights. Not known to many, TNC has filed an Intellectual Property case against Lloyd Luna. The dispute centered on the registration of the trademark “TNC”, which Luna secured for himself under Certificate of Registration No. 4-2021-508618. The Bureau of Legal Affairs (BLA) of the Intellectual Property Office of the Philippines (IPOPHL) has ruled in favor of TNC, canceling Luna’s registration and affirming the company’s ownership of the trademark.
In December 2024, the BLA dismissed Luna’s appeal and upheld the original ruling affirming the cancellation of the “TNC” trademark under Luna’s name. The BLA’s decision highlighted Luna’s bad faith in registering the trademark. TNC successfully demonstrated that the mark, which is used by the company, was improperly registered for Luna’s personal benefit.
This marks TNC’s second consecutive legal victory in this dispute, following favorable decisions from both the Adjudication Officer (AO) and the Bureau of Legal Affairs (BLA) of the IPOPHL.
TNC welcomed the ruling, reaffirming its commitment to its mission and the protection of its brand. The company expressed gratitude to the BLA for providing legal clarity that underscores the critical importance of intellectual property rights for businesses.
“This recent and successive victory of TNC on its trademark battle, not only allows us to move forward with renewed focus but also serves as a powerful example for companies and individuals to stand up for their intellectual property rights.
Importantly, TNC will be able to correct misinformation that has been spreading about the ownership of our trademark and the company for years.
This is very timely as we continue to promote and urge brands and netizens to create more online content that promotes Integrity and Excellence.” Manansala shared in a recent and exclusive sit down upon hearing the news.
Manansala also reminds the public to be vigilant in dealing with people online and to make sure that the information received about TNC is coming from the correct source.
“Intellectual property rights should be used ethically and should not be weaponized to disadvantage another party, especially when that party is the rightful owner of the mark,” added the JRSantiago & Associates Law Office, which represented TNC in the case.
The Woman Behind TNC: A Catalyst and Visionary for Change
Apple Esplana-Manansala, President & Chief Executive Producer of The New Channel (TNC) Media Corp. expressed her optimism:
“As we step into 2025, TNC remains dedicated to creating content that promotes the use of Digital only for food and uplifts while showcasing Filipino talent on the world stage. Our roadmap is a testament to our belief in the transformative power of media to drive meaningful change.
We also look forward to the local and international collaborations that we have been harnessing over the years. We are hopeful that there will be more and better online content that we can contribute not just to the Philippine audience but for the rest of the world to enjoy.”
About The New Channel (TNC)
TNC is a pioneering digital media platform committed to advocacy-driven and inspirational programming which was launched during the global pandemic. Through innovative partnerships and a global reach, TNC continues to redefine alternative media while championing Filipino culture, talent, and ingenuity.
For more information about TNC, check out www.thenewchannel.com, www.thenewchannel.com/highlights or search for #TNCnow on social media (Facebook, Instagram, Linked & TikTok)