Yamaha Motor Co. Ltd. recently inked its agreement to join the E-Commerce Memorandum of Understanding (MOU) to better protect consumers against the surge of counterfeit products and maintain consumer trust in its brand.
At the signing, Officer-in-Charge Nathaniel S. Arevalo of IPOPHL—which oversees the implementation of the MOU—recognized the initiative of Yamaha as a significant move to protect consumers.
“Today, motorcycles have become an essential part of daily life and play a key role in the country’s economic development. They provide an affordable mode of transportation and serve as a source of income through motorcycle taxi services and delivery operations for online purchases. The manufacturing of motorcycles and their parts also creates jobs and attracts investments, contributing to industrial growth However, the rise in motorcycle usage and online transactions has led to an increase in counterfeit products,” Arevalo said.
“As such, this effort from Yamaha shows that companies can step up to ensure public safety and work with government, industry and consumers to address the global issue of counterfeits,” Arevalo added.
Yamaha Motor Philippines President Katsuya Iida said joining the E-Commerce MOU is “a great way” to combat counterfeits online as the MOU is joined by e-commerce platforms such as TikTok Shop, Shopee, Lazada and Zalora.
He added that robust protection of IP rights “is essential for accelerating innovation, inspiring creativity and making social development faster and healthier,” revealing the company has been “proactive” in its acquisition and use of IP assets while fostering an organizational culture built on respecting the IP rights of others.
“Through ongoing countermeasures for combatting unauthorized usage of Group intellectual property and counterfeit products, issues that are on the rise across the globe, the Yamaha Group continues to take action against these problems in order to eliminate the economic disadvantage for consumers while ensuring safety and maintaining trust in the Yamaha brand,” IIda added.
Founded in 1955, Yamaha Motor Co., Ltd. manufactures products under the categories of land mobility; marine use; robotics; financial services; and others, such as golf cars and generators, among others. Its local arm, Yamaha Motor Philippines, manufactures and sells motorcycles, bicycles, and similar equipment.
In 2023, nearly 40% of Yamaha Motor’s sales derived from Asia, making it its largest market, followed by North America.
For more NEW stories, search #TNCnow or read thru 💬 https://thenewchannel.com/highlights/
#onTNC #PressRelease #NEWsUpdate #YAMAHA #YamahaMotorPhilippines #ECommerce #YamahaMotorCoLtd #AccelerateInnovation #TNCNow #TheNewChannel