The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry.
The SMARTIES Awards recognize standout achievements in modern marketing and highlight campaigns that demonstrate exceptional creativity, technology, and execution. This year’s finalists represent a diverse range of industries, showcasing the dynamic ways in which marketing is being revolutionized across the Philippines.
A Landmark Year for Innovation
“This year’s finalists truly embody the spirit of innovation, creativity, and strategic thinking that the SMARTIES Awards celebrate. Each campaign has not only transformed their respective industries but also redefined what’s possible in marketing today,” said Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES Worldwide.
The judging panel, consisting of renowned industry leaders, carefully evaluated submissions based on a range of criteria, including creativity, strategic impact, and effective use of innovative technology. Kantar, as the Jury Observer, ensured fairness and transparency throughout the selection process. The result is a shortlist that reflects the cutting-edge marketing practices and the incredible talent driving these campaigns.
Finalists That Shape the Future of Marketing
Among the finalists are campaigns that push the boundaries of marketing through digital innovation, data-driven insights, and transformative digital strategies. These initiatives highlight the critical role that mobile technology plays in reaching and engaging consumers, especially in today’s rapidly evolving digital landscape.
The complete shortlist can be viewed here: https://www.mmaglobal.com/smarties/awards/programs/philippines/overview
What’s Next?
Winners will be announced at the SMARTIES Philippines 2024 awards ceremony – held after IMPACT Philippines 2024 – where industry leaders will gather to celebrate these remarkable achievements. The event will not only spotlight the winners but also provide invaluable insights into the latest trends and innovations shaping the future of marketing.
📅 Date: December 3, 2024
⏰ Time: From 6:00 PM
🏨 Venue: Shangri-La the Fort, Manila
SMARTIES™ winners receive industry recognition beyond the trophy. They’ll be added to WARC 100’s ranking of the world’s most awarded campaigns and companies for media, as well as RECMA’s global scoring of media agencies, plus the MMA Business Impact
Index showcasing the best in marketing globally.
For more information about the event and the finalists, visit: https://www.mmaglobal.com/smarties/awards/programs/philippines/gala
About MMA Global
Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
The New Channel is proud to be a Media Partner of MMA Global IMPACT PH 2024.
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Media Contact:
Philippines
Aye Ubaldo ph.mma@mmaglobal.com
My Nguyen
Marketing Director MMA Global APAC
M: +84 914 30 33 66 – E: m.nguyen@mmaglobal.com